𝐀𝐝 𝐆𝐫𝐨𝐮𝐩 𝐯𝐬. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

Published: 06 September 2024
on channel: Faisal Abbas

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💡 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩 𝐯𝐬. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧—Which One Should You Use?

If your ad account is new, testing at the ad group level is the way to go. It helps you understand what’s working and allows for more control over individual ad sets. 🎯

But once you’re ready to scale, campaign budget optimization (CBO) becomes a better option. It helps distribute your budget more efficiently across the top-performing ad sets, saving you time and maximizing ROI.

💡 Tip: Start small with ad group budget, and when you find what works, scale up with CBO for better results.

#adoptimization #AdGroupBudgeting #digitalmarketingforbeginners #adstrategy

[tiktok ads, tiktok ads creative, Campaign Budget Optimization,
Ad Group Budgeting, Digital Marketing]

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