There is a perennial ‘chicken and egg’ challenge for new display resolutions. In the early days of the technology, there is relatively little pre-rendered content to show at the native resolution. It takes time and money to render content at every different resolution, especially when the quality goes up so content creators and distributors are reluctant to support new formats, until there are enough display devices out in the market. On the other hand, consumers can be reluctant to buy new displays unless there is a lot of content already. Even after many years of HD production, standard definition is a significant share of even streamed and satellite content – and both of those distribution systems have relatively high levels of capacity.
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