Why YouTube + CTV Will Be the Fastest-Growing Ad Channel in 2025

Published: 03 January 2025
on channel: Ryan Scibelli
249
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This is the full, complete in-depth guide on how to print money with YouTube Ads + Google Ads.

Our team has spend $100M on Google Ads and have compiled all of our lessons learned into this 100% free masterclass that teaches you every conceivable thing you need to know before getting into YouTube/Google Ads, campaigns, optimization, and scaling.

RESOURCES:
https://advida.com/youtube-ads/
   • Youtube Ads  



Social Media:
https://x.com/scibelli23
  / ryanscibelli  


Timestamps:
00:19 - The Ultimate Account Structure
01:04 - YouTube Ads
02:42 - YouTube Campaign Architecture
04:15 - YouTube Ads Phase 1
05:28 - YouTube Ads Phase 2
07:13 - YouTube Ads Phase 3
08:42 - Optimization Techniques
09:03 - Day Parting
09:40 - Trimming Demographics
10:12 - Google's Audiences
10:42 - Custom Intent Audiences
11:09 - YouTube VS Video Partners
11:40 - Optimized Targeting
12:13 - Ultimate Goal
13:01 - Search
13:33 - Performance Max
14:09 - Building PMAX Campaigns
15:55 - Building a Custom GPT
16:50 - PMax Signals
17:34 - PMax Portfolio Strategy
18:30 - Google Display Network
19:47 - Pay Per Conversion
21:23 - Your Upgraded Google Portfolio
22:12 - Different Inventory Types
23:48 - Google Ad Policy
25:09 - Health In Personalized Advertising
26:15 - Unreliable Claims
27:16 - Clickbait
28:53 - How Google's AI Works
29:43 - The Demand Gen Hype


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