How to Integrate Knowledge Base With Google Analytics
With digital dominating the market like never before, companies across a spectrum of industries are looking forward to creating a centralized knowledge platform both for their customers as well as employees. To build a platform that is highly-searchable and user-friendly, you need the right knowledge base software that’s rich in features and offers smart settings and integrations.
ProProfs Knowledge Base is one such software that houses excellent features and offers integrations with powerful tools such as Google Analytics.
Google Analytics integration is highly beneficial because -
1. It helps you measure and track the performance of your knowledge base. It provides you valuable information like most searched topics and frequently visited pages, etc.
2. It gives you an overview of your audience by showing performance metrics like the number of people accessing your knowledge base, the bounce rate on specific pages, demographics of your users, the technology used by them, and much more.
3. Performance metrics like keyword report gives you a glimpse of the keywords that are most searched by your customers.
4. Once you are aware of this crucial data, you get an understanding of what your customers are looking for, which helps you in including relevant content in your knowledge base.
5. A self-service knowledge base enables your customers to solve queries instantly that saves your support team from answering the same questions again and again.
6. Once you know which articles are most read by your customers, list them on your FAQs home page. Provide other readers with quick access to important information.
7. You can track engagement metrics to enhance the experience of your customers. Integrate Google Analytics with Knowledge Base to monitor high bounce and exit pages, giving you a clear picture of which articles need to be improved.
What else?
It also helps you -
-Get insightful information like average time spent in the knowledge base; pages visited per session and bounce rate for individual pages.
-Find out where users go after landing on a page. The behavior flow report shows the path users take through your knowledge base.
-Look at traffic sources to identify the places where most of your customers come from.
-Learn whether users are landing directly on your knowledge base or are referred from other sites or social networks.
-You can also see the different devices used by your customers to access your knowledge base
Use the ProProfs Knowledge Base Software and Google Analytics integration to gauge your customers and their requirements.
ProProfs Knowledge Base Software: https://www.proprofskb.com/
Take a tour: https://www.proprofskb.com/tour/
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