Research Design: Defining your Population and Sampling Strategy | Scribbr 🎓

Published: 23 April 2021
on channel: Scribbr

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The third step of your research design is to define exactly who your research will focus on, and how you’ll choose your participants. In this video, you’ll learn how to define your population and some strategies for selecting a sample.

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Intro - 00:00
Define the population - 00:33
Sampling - 1:44
Probability sampling - 2:23
Non-probability sampling - 3:34
Case selection in qualitative research - 4:36

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