The Art of Balancing Image Quality and Web Performance | Google I/O Extended 2023 Sydney
In today's digital age, website speed is a critical factor that impacts user experience, SEO ranking, and conversion rates. However, image quality is also essential for engaging users and delivering an immersive visual experience. As a result, web developers often face a difficult trade-off between image quality and website performance.
This talk will explore various strategies and techniques for optimising images including but not limited to a discussion on compression, image formats, sizes and caching to improve web performance. We will also discuss the latest image optimization techniques, such as lazy loading and responsive images, and how to use modern tools to analyse website performance with a focus on real user metrics and core web vitals.
By the end of this talk, attendees will gain a comprehensive understanding of the key considerations for balancing image quality and web performance. They will also learn practical tips and techniques to optimise their website's images for both quality and speed, enabling them to deliver a high-quality, fast-loading website that engages users and drives business success.
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