Amazon Subscribe and Save program - Things You Need to Know as an FBA Seller [2020]
Let’s take a look at the Amazon Subscribe and Save program & how it works, shall we?
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If you are an Amazon FBA seller, then you probably do already know about the Amazon Subscribe and Save program. If you don’t, then worry not. In this video, we are going to tell you things you need to know about Amazon Subscribe and Save, how Amazon Subscribe and Save program works, and how it can aid sellers in boosting their product sales and creating brand awareness.
Amazon Subscribe & Save is a feature that allows buyers to schedule recurring purchases for frequently bought products. Whenever customers enroll in the “Subscribe & Save” program, they get a discount anywhere from 5 to 15% on the products. However, this discount level is determined based on the number of products the customer has subscribed to. Customers can choose the products that they want to buy from millions of items shown in the Subscribe & Save store. It is different from the typical “Add to Basket” button that you see on Amazon. With Amazon’s Subscribe & Save subscribers, you get repetitive customers as a seller because customers are always willing to buy items from you on a regular basis. This also increases customer loyalty. The best part is that businesses customers repeatedly with a minimum investment.
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