How Liquid Death Turned Advertising Around | Quantum Marketing

Published: 27 March 2025
on channel: Bloomberg Originals

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Liquid Death was founded on the idea of breaking the norms of traditional marketing. We speak to Senior Vice President Dan Murphy, one of the architects of the beverage company’s irreverent and outrageous approach, about its origin as a “sheep in wolf’s clothing.”

From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series: • Quantum Marketing

(Corrects Dan Murphy's title.)

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