How We Helped an Orthodontist Achieve 10x ROAS in Just Months!

Published: 04 October 2024
on channel: Roadside Dental Marketing
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How We Helped an Orthodontist Achieve 10x ROAS in Just Months!

In this video, I walk you through an exciting case study with one of our orthodontic clients based in Michigan. We've been working with them for a couple of years now, and I'm thrilled to share how we helped them achieve a 10x return on ad spend! 🎉

When we first started, their marketing wasn’t delivering the results they needed, and they were frustrated with a lack of direction from their previous agency. So, we jumped in with a full-on strategy overhaul, focusing on three key areas:

Creating a compelling offer – We positioned their services with a low monthly payment option, making it as affordable as a cell phone bill. 💡
Landing page optimization – Through A/B testing, we improved the conversion rate from 7% to 16%! 🚀
Incorporating online scheduling – We integrated Next Health, allowing clients to book appointments anytime, even after hours. 🗓️
The results? Over 800 new leads and nearly half a million dollars in projected treatment value – all from this single campaign! 🙌

It wasn’t all smooth sailing, though. We faced challenges like lead quality and no-show appointments early on, but through optimizing our approach, we got them consistently great results. Now, they’re filling up their consultation calendar like never before! 😄

If you're curious about how we did it or want help growing your practice, drop me a comment or reach out directly! I’d love to chat.


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