How to View and Understand Your Email Campaign Report in Mailchimp (2023)
Want to know how your email campaigns are performing? In this step-by-step guide, we'll show you how to view and understand your email campaign report in Mailchimp. Learn about opens, clicks, social activity, e-commerce purchases, and more so you can make better decisions for your marketing. Follow along as we guide you through each section of the report, from the overview page to the predicted demographics, and learn how to use this information to grow your business.
Resources:
• Things to Know About Email Campaign Reports: https://bit.ly/EmailCampaignReports
• What Are Click Maps Within the Report: https://bit.ly/ClickMapExplanation
Timestamps:
0:00 Introduction
0:35 Viewing a report for an individual email campaign
1:48 Analyzing the summary of key stats for a recent email campaign
2:16 Overview page of the email campaign report
2:44 Click performance and view click maps
2:58 Campaign benchmarking report
3:10 Open and click rates
3:26 Predicted demographics
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