CEO at MALKA Media Group, Louis Krubich: Leveraging Creators to Grow Your Business
Leveraging external resources such as the creators themselves is a great way for businesses and brands to achieve more with less of their own resources. Rather than spending money purely on creating the content, Louis Krubich and his team were able to change the approach and make effective use of what comes with the creativity - the ability to reach a large built-in distribution. In order to make the most of this strategy, it is key to focus on purpose and intent, while at the same time taking care to ensure that production costs are kept within budget.
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