Discovering Your Ideal Client - Part 2 - What Is A Dream Client?

Published: 15 December 2023
on channel: Gray Matter Firm

In the last video, you learned why you shouldn't target everyone as a potential customer // client and now it's time to talk about what a dream client really is.

If you didn't watch part 1 - Here is the link to watch it first ---
• Discovering Your Ideal Client - Part 1

There's conflicting information out there in the business world as many people will say there's no such thing as a dream client. So, let's break it down a little more. When we say D R E A M C L I E N T, it also means target client //customer, ideal client // customer, or preferred client persona.

Whatever you want to call it -- this person is someone you ✨aspire✨ to work with.

Stay tuned for part 3 of this discussion around ideal clients!

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Chapter Breakdown:

00:00 - Intro

00:15 - What Is A Dream Client?

01:16 - Reasons WHY Dream Clients Are So Important

01:23 - Mission and Value Alignment

02:35 - Like-Minded Referral Potential

03:14 - Minimal Sales Resistance

03:57 - Collaboration Opportunities

04:29 - Stability

05:04 - True Customer Satisfaction

05:14 - Outro

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