Charging ahead with the e-tron – Audi Brussels virtual factory tour
Together with the Audi team, we set out to create a customized tour. Our main aim was to explain the complex production process of the e-tron in a visitor-friendly way. Many of Audi’s additional requirements and challenges required specific experience and custom development.
This additional development time provides additional advantages compared to off-the-shelf 360° tour software, which is limited by design in terms of features and customizability. Our team delivered the premium experience the e-tron deserved: high-resolution interior footage and drone shots, an innovative design in line with Audi’s branding, and room for future expansion with additional content.
The online tour gives anyone with an internet connection access to a number of different production halls, spread across the factory site. The 360-degree photos and videos are accompanied by additional information that explains the advanced production processes that take place on site. A bonus of the online tour is a guided tour of the so-called pre-series center: a workshop where new models are tested. This workshop is not accessible during in-person tours.
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