Google Ads Target Impression Share Bidding Strategy
Google ads target impression share bidding strategy is a smart bidding tactic that automatically sets bids if you want to make sure you ads show up on the absolute top of the page, or on the top of the search pages results, or anywhere on the SERP.
This bidding method automatically sets bids to achieve your impression share goal across all campaigns using this strategy.
Three types of target impression share strategy:
1.) On the absolute top of the page
2.) On the top of the page
3.) Anywhere on the Google search engine results page
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