Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also responsible for turning Crocs into must have footwear. In this video, Forbes spoke with a number of product marketing experts to dissect what made the Stanley Cup a must have.
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Watch video Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass online, duration hours minute second in high quality that is uploaded to the channel Forbes 06 March 2024. Share the link to the video on social media so that your subscribers and friends will also watch this video. This video clip has been viewed 1,290,662 times and liked it 24 thousand visitors.
