The method is the same on desktop and mobile so you can do it anywhere.
Go to Prime Video and tap the My Stuff button with the profile icon on it.
Now, tap on the profile name to expand the options. Here you get an option to create a profile. Select that option and on the next screen, enter a name for the profile. You can also make this for kids which will hide the content inappropriate for kids. With that, tap the save button to create the profile.
The new profile appears under your account from there you can switch between profiles and have your preference even if you share your account.
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