How does a Collab work on Instagram? | How To Do Collaboration In Instagram

Published: 14 January 2023
on channel: How To Web
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How does a Collab work on Instagram? | How To Do Collaboration In Instagram

🎬 Welcome to our How does a Collab work on Instagram Video!

Did you know that 90% of Instagram users follow at least one brand? That makes it a great platform for growing your audience and getting in front of the right people.

When using Instagram for your business it’s important to understand how to optimize your efforts by taking advantage of Instagram’s special features. One of the newest of these features is Instagram Collabs, enabling you to co-author content with a collaborator to multiply engagement and reach.

How do Instagram Collab posts benefit brands?
This Instagram feature has been readily and eagerly adopted by influencers and capital-C Creators. Brands are getting into the mix and testing the waters, which is a smart move because often what is good for the creator is good for the brand as well.

Boost your reach
Perhaps the lowest of all the hanging fruit is capitalizing on increased reach for your brand account. If it feels like you’re always fighting the Instagram algorithm, Collabs can help you get into people’s Feeds through the accounts they are already following and engaging with regularly.

Improve engagement
Similarly, more people finding your content means more opportunities for them to comment or otherwise engage with your posts. Even if you and your collaborator share a similar audience, the odds are fairly high that a healthy portion of their followers will be outside your regular crowd. That means a larger pool of people who can interact with your content. Keep in mind that posting your Instagram content at the right times can skyrocket this engagement even further.

Get more followers
We all know that having the endorsement of someone you already know, like and trust can go a long way toward helping you trust someone new. When you show up in people’s feeds with that tacit seal of approval from a brand or creator they are already following, they are much more likely to click on your profile and hit the “follow” button than if you just randomly showed up on their Explore page. Credibility and trust are just one of many ways to get more followers on Instagram.

How to Collab post on Instagram
There are two phases to getting an Instagram Collab post created and live. The first requires the post creator to make the Post or Reel as they normally would, and the second requires them to invite the collaborator to share it.

Step 1. Create a Feed Post or Reel like you normally would.
Step 2. Add any customizations and details you’d like.
Step 3. Select Tag People from the post details menu.
Step 4. Select Invite Collaborator from the menu.
Step 5. Use the search bar to find the user you want to collaborate with and tap Done.
Step 6. Finish detailing the post before you tap Share.

I hope you find value in our How does a Collab work on Instagram Video!

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