Here’s how to use AI to turn the voice of your customers into marketing insights

Published: 27 May 2024
on channel: Matt Laker

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Your clients hold the key to perfect marketing.

Here’s how to use AI to turn the voice of your customers into marketing insights:

Record Every Sales Call:
Use tools like Fathom to capture every word. These recordings become a rich source of data, revealing your clients' deepest needs and pain points.

Automate Data Collection:
Set up a Zapier workflow to send insights directly from Fathom to a Google Sheet. This builds a robust, automated system that organizes data effortlessly.

Use ChatGPT Analysis:
Upload your Google Sheet to ChatGPT. Ask it to analyze data on client behavior and marketing effectiveness. Use these insights to refine your messaging and strategy.

Simple.

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