UTM Tracking and Campaign URL Builder Tutorial - UTM Tracking in Google Analytics
Check out our UTM Tracking Tutorial for Google Analytics. I will cover how to create tracking URLs that will allow you to track campaigns directly into your Google Analytics account. Creating UTM tracking URLs is an easy process, and it can be very useful for understanding your data for future campaigns. My goal is to show you exactly how to create UTM URLs for your marketing campaigns by using the Campaign URL Builder aka the Google Analytics URL Builder.
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Campaign URL Builder Link: https://ga-dev-tools.appspot.com/camp...
This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
Track Marketing Campaigns & Advertising Campaigns with Google Analytics Campaign URL Builder: • Track Marketing Campaigns & Advertisi...
UTM Tracking in Google Analytics will give you the opportunity to understand your marketing campaigns and advertising campaigns in addition to the different sources of traffic that are driving your conversions. You can find your top sources of traffic and learn for future campaigns, which will help you drive the best results within your budget.
What does UTM stand for?
UTM Stands for Urchin Tracking Module. It is the unique format that Google uses to track Unique URLs, which allows advertisers and website owners to track different traffic sources to their website and understand their impact.
You may be wondering how to set up UTM Tracking in Google Analytics and how to create UTM codes in Google Analytics. You actually use a tool called the campaign URL builder. I show you how to use the custom URL generator sometimes referred to as the Google Analytics UTM Tracking URL Builder. UTM building is easy, you just have to make sure that you keep your URLs organized for different traffic sources and mediums.
Some of the popular UTM Parameters are Campaign Name, Campaign Source, Campaign Medium, Campaign Term, and Campaign Content. You, of course, would set-up your destination URL or final URL as well in the process.
UTM Tracking Parameters and how they are used:
Campaign Source: utm_source
Campaign source will help you identify the source of your traffic. Some common examples include Google, Facebook, and Pinterest.
Campaign Medium: utm_medium
Campaign medium will help you determine the type of traffic you are getting. For example, did someone click on a paid search ad, is it organic traffic, is it referral traffic, is it social media traffic, or is it traffic from a newsletter?
Campaign Name: utm_campaign
Campaign name allows you to seperate your different campaigns to understand the top traffic sources for your marketing campaigns.
Campaign Term: utm_term
Campaign term can be used to determine the keyword that drove traffic to your website or the type of targeting you used for each click.
Campaign Content: utm_content
Campaign content is used for your different advertisements that you created to drive traffic back to your website.
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