IRINA ARKHANGELSKAYA (HSE (Nizhny Novgorod) / Lobachevsky State University, Russia)

Published: 24 January 2019
on channel: Реклама и PR в Томском госуниверситете

Materials of the 4th International Transdisciplinary Research and Practice Online Conference “Connect-Universum - 2018” (http://connect-universum.com). The theme of the Conference: “Digital Place Brand Management: Global and Local Aspects”.

Topic of the report: Building regional brands in the digital age (Analysis of the US and Russian practices)

Irina Arkhangelskaya (Higher School of Economics (Nizhny Novgorod) /Lobachevsky State University of Nizhny Novgorod, Russia)

Read more: http://connect-universum.com/node/514

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