Product Promotional Video – FoamLine | Promotional Animation for Elastic Polyurethane Foam Producer
Product promotional video (director's version) of elastic polyurethane foam manufacturer – FoamLine.
FoamLine company was founded in 1992, 32 years in the industry. This promotional video is the first company’s step towards rebranding and new relevant positioning in the market. Our team, together with the marketing director, made not just a commercial, but also, without exaggeration, showed the brand a new way of marketing.
The company is used to classic corporate filming of factories, production, products because B2B has a rational approach to procurement. We went the other way – we created a video that evokes an emotional response and a "wow" reaction from watching because today the B2B audience is also getting younger and they need new means of communication to stand out and be remembered.
The visual range said everything for us – aesthetic, confident, expensive. We don't need to use cliches like “we’ve been on the market for 30 years" or "leader in a foam industry". Instead, we showed the best product itself through perturbations of the porous structure of the foam, the "memory effect" of foam through touch, movements of steel threads for mattress springs, etc.
All the people on the Client's side were completely delighted with the final result, and now they plan to consistently build their marketing strategy in a similar modern way.
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Product promotional video: • Product Promotional Video – FoamLine ...
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