Why do Search Console graphs fluctuate?

Published: 26 May 2022
on channel: Google Search Central

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Google Search includes many incredibly complex and interconnected systems. Small changes on one side can have a surprising visible effect. In this episode of Ask Googlebot, John Mueller speaks to what causes fluctuations in the Search Console charts (even if there are no site modifications). Are small fluctuations completely normal? Are big spikes telling of a trend you should hop on? Watch this video to find out!

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