Psychology of Belief, Part 2: Insufficient Justification
In the previous video, we learned how peer pressure leads to public conformity. Now we shall see how public conformity can be turned into genuine belief, even when the belief is embarrassingly false.
Paper cited:
http://www.fpce.uc.pt/niips/novoplano...
Festinger L., and Carlsmith, J. M., "Cognitive consequences of forced compliance," Journal of Abnormal and Social Psychology, Vol 58, pp 203 - 210 (1959)
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