Aim for everyone. Reach no one.
Want to catch little fish? Use a net. Want to catch big fish? Use a rod.
When you don't know what you're trying to achieve online, you're just throwing out content like crazy with no plan or pathway in mind.
So if nothing has been working lately, pull back, have a think about what you're actually doing this for, and focus in on the kind of content online that is fit for that purpose.
After all, we're not just doing on this for fun are we? #shorts
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