The Analytics e-Commerce Tracking for Easy Digital Downloads (EDD) plugin allows users to use enhanced e-Commerce web tracking. This library is part of Google Universal Analytics, which also improves SEO.
This EDD Ecommerce Tracking supports sites using Easy Digital Downloads to gather and use Google Analytics eCommerce information produced by the EDD store sales. The Easy Digital Downloads Ecommerce Tracking needs very little configuration, and it will begin tracking each of your sales from start to finish, including displaying the product page, adding a product to the cart, the checkout process, and finally the sale confirmation.
In addition, the Easy Digital Downloads (EDD) plugin enables you to sell your downloads, while the analytics eCommerce tracking plugin enhances it by tracking all purchases processed by your sold downloads.
Instead of just tracking the page-views, the plugin uses the advanced features of the eCommerce library to also track the user activities regarding the purchase and conversions. For more information please visit the product page:
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