How to fight churn and improve your app's growth
Churn can kill your app. It acts like an invisible hand pressing down on your app's user and revenue growth. Churn is inevitable, but there are ways to fight it. In this video I show you what churn is and a few ways that you can minimize churn for your product.
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Build, Ship, Profit is a new podcast that teaches you how to earn income from the apps you build. This show is unique because you will learn growth strategies AND watch me implement them into my own app to follow along with the results, good or bad. I share all my numbers from daily active users to monthly recurring revenue. Let's grow together!
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- Pricing, Marketing, & Growth strategies
- Paywall optimizations
- User Acquisition (Downloads)
- Retention strategies - keeping those users
- Get Ratings & Reviews so you can rank high organically in the App Store
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Timestamps:
0:00 - The Invisible Hand
0:19 - Basic Definition
1:01 - How Churn Crushes Growth
2:45 - Segmenting Churn
3:44 - Ways to Minimize Churn
4:32 - Increase Average Revenue Per User
5:33 - Net Negative Churn
5:53 - Defend the Cancellation
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