How to Use Conscious Capitalism to Fight for a Cause
This video was created in partnership with Conscious Capitalism.
Subscribe here: http://freeth.ink/youtube-subscribe-h...
Building a brand that promotes positivity and creates meaningful change can be just what is needed to stand out in today’s crowded marketplace. Skin is Skin is a perfect example.
Before starting the company, Magatte Wade saw an opportunity for entrepreneurship to influence culture. So she set out to determine how to build a brand with a purpose.
Thus, “the lip balm with a mission” was born, with the goal of reducing racial discrimination and biases. Putting an end to stereotypes is infused in everything the company does: from its branding to where materials are sourced.
Businesses have the power to become a force for social good in the world, and Magatte Wade is harnessing that power to leave her mark on society.
See the full article on how to build a brand with purpose, here: https://www.freethink.com/videos/how-...
Up next- A Lesson on Empathy from a People-First CEO: • A Lesson on Empathy from a People-Fir...
Follow Freethink.
-Facebook: / freethinkmedia
-Twitter: / freethinkmedia
-Instagram: / freethink
-Website: http://www.freethink.com
Join the Freethink forum: / freethinkforum
Watch video How to Use Conscious Capitalism to Fight for a Cause online, duration hours minute second in high quality that is uploaded to the channel Freethink 28 January 2021. Share the link to the video on social media so that your subscribers and friends will also watch this video. This video clip has been viewed 135,509 times and liked it 297 visitors.
