Avoid These Common Eco-Friendly Branding Mistakes
Avoid These Common Eco-Friendly Branding Mistakes | Conscious Design Podcast with Willow Hill
In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.
𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦
0:00 - Intro
02:32 - Consumer Trends and Building a Greener Economy
07:02 - Legacy Branding and Creating Impactful Brands
15:25 - Positive Psychology and Brand Influence
27:16 - Balancing Brand Actions and Building Strong Communities
34:54 - Understanding Customers and the Push for Sustainability
This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z!
#EcoFriendlyBranding #Sustainability #Greenwashing #ConsciousDesign #BrandStrategy #SustainableBusiness #BrandNarratives #greenmarketing
𝗔𝗕𝗢𝗨𝗧 𝗪𝗜𝗟𝗟𝗢𝗪 𝗛𝗜𝗟𝗟
Willow Hill is an entrepreneur and award-winning Chief Creative Officer dedicated to building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, the purpose-driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Prior to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world through major global campaigns. Today, she is a limited partner at the Airbnb Angels fund and an angel investor in machine learning and AI. Willow is also a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements includes speaking at Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury, among many others. Her work has been featured in Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more.
Learn more about Willow Hill and Scout Lab
/ willowh
/ scoutlabco
https://www.scoutlab.com/
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𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Shemaryl Panerio
We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
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