Year in Review 2023 | Talkwalker
Talkwalker analyzed over 117.5 billion social media conversations to find the most loved, most watched, and most seen posts, stories, and brands of 2023.
As 2023 draws to a close, we wish all our colleagues, partners, clients and our wider community a wonderful end to the year.
We can’t wait to see what opportunities 2024 will bring and look forward to working with you.
#2023 #SocialListening
CRYPTO
Crypto continued to be a popular topic with 1.1B mentions throughout the year. The potential wins are driving more conversations, as people search for new opportunities and tips,
This led to one crypto brand being the most mentioned in 2023: Coinbase.
MUSIC
Music has been a popular topic in 2023. K-Pop has been a large driver of this, with mentions up 68% from January to November 2023.
BTS was a huge part of this. With the band mentioned online 337.2M times in 2023.
While Taylor Swift has had a career-defining year. Recently named Time's Person of the Year, she also created the most reposted English Tweet of 2023.
FAMILY
Social media is not just the land of celebrity influencers. Genuine human stories focused on real lives, challenges, and wins strongly resonate.
There were 426.3M mentions of family/families in 2023.
Include cute babies in the mix, and you have a formula for virality and video views. Include 3 - even better.
And much more on Talkwalker.com
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