Your Marketing Sucks Because You’re Not Curious Enough | Charlie Whyman - Host of The Curiosity Key
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In this "Lessons" episode, Charlie Whyman, host of the Curiosity Key Podcast, discusses the power of customer-centric marketing and the importance of curiosity in driving business growth. Learn how to implement a curiosity-driven marketing strategy that aligns with your customers' needs and business objectives.
Customer-Centric Marketing: Discover the core principles of customer-centric marketing, focusing on understanding and addressing the pain points of your existing customer base. Charlie emphasizes the importance of deepening relationships with current customers before expanding your reach.
Curiosity-Driven Strategy: Learn how to use curiosity as a tool to innovate and adapt in marketing. By continuously asking questions about how to better serve your customers and meet their future needs, you can develop more effective products and services.
Curious Marketing System (OTTER Framework): Charlie introduces the OTTER framework, a structured approach to marketing that starts with setting clear objectives and leveraging existing tools and resources. This system helps businesses optimize their marketing efforts, from lead generation to nurturing customer relationships.
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