How to Support A/B Testing in Your Python Code

Published: 04 November 2022
on channel: ArjanCodes

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In today's video, I am taking a close look at A/B testing and feature flags. A/B tests are a great way to establish what your end user likes. If you just make those decisions based on what you think will work, you’re basically flying blind because you don’t know what the customer actually prefers.

👉🏻 The code I worked on in this video is available here: https://github.com/ArjanCodes/2022-ab...

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👀 Code reviewers:
Yoriz
Ryan Laursen
James Dooley
Dale Hagglund

🎥 Video edited by Mark Bacskai:   / bacskaimark

🔖 Chapters:
0:00 Intro
1:28 Example explanation
3:44 What are A/B tests?
4:39 A/B tests and privacy
5:56 Feature flags
11:10 Feature flags and continuous integration
12:23 Growthbook
19:39 Mixpanel
25:37 Final thoughts

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