AdSearch.io is the LinkedIn Ads Library You've Been Waiting For - Ep 82
Show Resources Here were the resources we covered in the episode:
AdSearch LinkedIn Ads Library
Sander's LinkedIn Profile
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Youtube Channel
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Show Transcript Have you ever wanted a library of all the LinkedIn Ads out there that you could look through for inspiration? We've got just the thing for you coming up on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! I would bet that most of us have wished that we could go somewhere to look at the highest performing ads on the LinkedIn Ads platform, maybe for inspiration as we're writing new ad copy, or maybe even to look at competitors ads side by side and check out what they're doing. Today, I'm interviewing Sander de Lange, from AdSearch.io, which is a very affordable LinkedIn Ads library to do just that. We talked through what it's capable of pricing, and especially the actionable ways that you as the LinkedIn Ads marketer can go and use these tools to your advantage. Sander is an agency owner out of the Netherlands, and he's the founder of AdSearch.io. Let's bring him on.
AJ Wilcox Hey Sander. So excited to have you here on the podcast.
Sander de Lange Hey, AJ, great to be here!
AJ Wilcox Cool. Well, tell me a little bit about yourself. Tell me a little bit about the company ad search. Love to hear all that background?
Sander de Lange Yeah, sure. So about myself. I'm from the Netherlands. I'm married. And we just got our first daughter.
AJ Wilcox Congratulations.
Sander de Lange Yeah. Thank you. Thank you, me and my wife, we really love to travel. So currently, I'm working remote from Thailand, which is our favorite country in the whole world.
AJ Wilcox Oh, I have not been but I want to.
Sander de Lange Yes.
AJ Wilcox Cool. Well, tell us about the background of AdSearch.io
Sander de Lange Yeah, sure. Sure. 10 years ago, together with my business partner Ozlem, we launched a marketing agency called Team Digital.nl. In the Netherlands. We're focused on getting B2B customers. And we do a lot of LinkedIn Ads for our clients. We really love the platform because of the great targeting and great way to reach ideal customers. But we were really missing a LinkedIn Ads library. So yeah, this year in 2022, we launched AdSearch.io, which is the world's biggest LinkedIn Ads library to help you find great LinkedIn Ad examples to mobile in seconds.
AJ Wilcox Love that. So tell us about why you were looking for a library. Obviously, that was a problem you were looking to solve for yourself. What is that problem that we LinkedIn advertisers should be thinking about whether we're feeling this or not?
Sander de Lange Yeah, exactly. So the idea actually started because of a few few challenges we kept running into because if you advertise on LinkedIn, you probably know that LinkedIn Ads has a higher cost per click than other ad platforms, which can be a bit scary for people if they start launching their first campaign because every new campaign can be a risk. Some people also might notice that ads with low engagement actually pay more per click. So you know, the LinkedIn algorithm works with the ad relevancy score. And that's based on factors like click through rate, comments, likes and shares. And the more relevant the ad, the lower the price you pay. So this also means that if you have ads with low engagement, you pay more per click. So creating relevant, engaging ads is very important. And on top of that, we kept running into that you need also enough fresh new ad creative to prevent audience fatigue. And that's actually when your target audience sees the same ads over and over and your ads can lose their impact. We figured that you don't want to be wasting ad budget on the wrong boring ads, because that can get expensive. And we wanted to find a way to decrease that risk. And that's actually where you had something to do with this. Because I'm a frequent listener of your podcast and you actually quoted you, you said, like, when you're spending money on LinkedIn Ads, it's inherently high risk, because the costs are higher. So any research you can do ahead of time to find out what your audience will like is going to be very useful. So that inspired us to create AdSearch.io.
AJ Wilcox Oh, so cool. I'm glad I can be of any help there. So you obviously felt this pain, you realize that we need some sort of an ad library? How did you go about solving?
Sander de Lange Yeah, so we believe that it was missing. And as librarian and it's a great way to get inspiration for new campaigns, you need to study ads that are performing well to generate ideas. And we didn't just want to create the ads library where we just put...
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